VMware Developer Branding

With acquisitions like Heptio and Pivotal, VMware has made a huge commitment to the world of Kubernetes and modern apps.

Made collaborated with the VMware team in adapting their iconic brand to resonate more powerfully with these new audiences: Kubernetes and modern app developers.

Visual identity
Positioning and messaging
Digital and social campaign
Event materials
Made Studios Capitalo logo animation


Drew Meyers, Relationship Lead
Jason Durgin, Head of Design
Edgardo Sanchez, Designer
Scott Leeper, CD/Writer
Fiona Meier, Strategist