VMware Developer Branding

With acquisitions like Heptio and Pivotal, VMware has made a huge commitment to the world of Kubernetes and modern apps. Made collaborated with the VMware team in adapting their iconic brand to resonate more powerfully with these new audiences: Kubernetes and modern app developers.

Visual Identity

Brand Guidelines

Campaigns

Events

The idea was to create a "builder" aesthetic utilizing core brand elements, such as the parallelograms. We expose part of the universal grid to further emphasize the builder look while giving a nod to VMware's heritage as an leader in IT infrastructure.

The idea was to create a "builder" aesthetic utilizing core brand elements, such as the parallelograms. We expose part of the universal grid to further emphasize the builder look while giving a nod to VMware's heritage as an leader in IT infrastructure.

The idea was to create a "builder" aesthetic utilizing core brand elements, such as the parallelograms. We expose part of the universal grid to further emphasize the builder look while giving a nod to VMware's heritage as an leader in IT infrastructure.