Genesis Global

Genesis Global helps financial services companies innovate at speed by providing bespoke applications and a low code development platform.

Made was tasked with creating a logo and building an identity that projects the speed, flexibility and reliability Genesis offers.

The new identity was rolled out with a complete content refresh to the website, as well as marketing materials.

Brand Strategy
Brand Positioning Brand Messaging
Website Redesign


Drew Meyers, Relationship Lead
Chris McDonald, Client Partner
Jason Durgin, Head of Design
Tim Carpenter, Creative Director
Max Ramey, Design Director
Fiona Meier, Strategist
John Leskas, Dev Lead