Clari engaged Made to lead a brand repositioning and messaging engagement with the intent to further differentiate within the crowded salestech spaceā€”and accelerate growth.

The new positioning served as a launchpad for a brand campaign that was executed in the NA and UK markets.

These branding and GTM initiatives helped Clari close a successful Series E at $225M.

Brand Identity
Brand Positioning
Illustrations and Diagrams
Gestural UI
Made Studios Capitalo logo animation


Drew Meyers, Relationship Lead
Chris McDonald, Client Partner
Jason Durgin, Head of Design
Tim Carpenter, Creative Director
Max Ramey, Design Director